Getting Started with Facebook

So it is agreed that creating a Facebook page for your business is a good idea. So now what? Here a few ideas on getting started...


Facebook Tactics – Getting Fans…

1. Enlist a tiny percentage of your most vocal and satisfied clients (clients who are also friends) to be your loyal FB subjects! Send them a personal email invitation to check out your FB page or make a phone call. Then a few days later send out a broadcast email to your entire database inviting them to check out your page.

2. Use FB to highlight specific products and keep customers informed about new products and technology…

3. Avoid any sales language. Do not use FB to sell…use FB to educate, to impress, to connect…

4. Use as a very efficient customer service tool as you can interact directly – always respond quickly to any complaints or negative remarks

5. Post Status Updates or other content at least 2-3 times a week to attract Fans and keep them engaged.

6. Get Fans excited about upcoming events, new product launches or enhancements

7. Tell your fans about ongoing projects..share before and after photos…showcase some of your best jobs

8. Pack your postings with relevant compelling content about you, your team, your services – no fluff!

9. After providing service to a customer, please give them a card or flyer that thanks them for their business and asks them to Become a Fan and share their experience

10. Place a FB logo and link on your website and/or blog (same for Twitter and others)


Facebook Post Ideas for your Fans – help your fans help you!

1. Say who you are and what you do. Say what services we provided for you. Talk about how what we did has helped you and about the experience working with our team.

2. Mention a company person by name and mention something positive about that person.

3. Mention a success story that is connected to the services we have provided. Mention a positive comment you have heard from one of your clients about the work we have done for you.

4. Ask a question for the general readers about your business or about a problem you are having that needs a solution.

5. Ask for a referral for a service your are needing.

6. Comment on an existing post. Comment or Like.

7. Share ideas and be helpful.

8. Share a success story. Readers like good news. It does not have to be connected to the Marketing Store but would be nice.

9. Be sure to lead readers to you by providing a link to your site every now and then.
10. Be subtle when you talk about yourself and your business. You do not want to appear self serving and self promoting.

11. Share a photo of yourself or something cool or if you have a photo with another one of our clients or with one of our team members…post it and explain it. People like interesting and relevant pics.