Why do you need a Facebook page for your business?
I can give you 400 million reasons! (The estimated number of FB users.)
Facebook is fast becoming a very powerful search engine...a social search engine.
Having a business Facebook page allows you to provide a platform for you to connect personally with your customers. The Facebook logo is trusted and when you have the Facebook logo on your site to tell visitors that your business is on Facebook...that link is like honey to a bee. Facebook users will be attracted to that link because FB is a familiar place for them. They know they can find answers there...find people they can trust...find reasons to trust you.
And isn't that the purpose of your website...to create trust and confidence in your abilities to provide a quality product and service?
Facebook is also highly regarded by search engines. Facebook has a page rank of 10 out of 10.
Facebook pages are indexed by Google and can show up on page one of Google's SERP (search engine results pages). Here is a test...go to Google and do a search for "orthodontist, lake highlands texas". You will find a #1 listing. This page even ranks higher than their own website. Now that is hard evidence to ignore.
Creating a Facebook page for your business does not take much time. Once you have it set up you can even have a custom Welcome page created and the content optimized to help drive traffic to your website. See a sample of a custom Welcome page that we created by finding Fick Bros Roofing on Facebook.
Managing your business Facebook page does not take much time either. Just 2 postings a week is all you need to do. But please be careful to NOT use the FB page to sell your services. You must use FB to post information that has value to your fans. Selling on FB is a quick way to lose fans. Helpful tips about how to better use your services, consumer education postings are great, promotion of events, photos of customers and employees, mentioning of completed projects, etc.
It is important to get your existing customers involved in your Facebook page. Once you set up your page you will want to invite all of your customers to become Fans. You will want to help them help you by providing them with ideas on what to post on your behalf. Not everyone will reach out for you but some of your closest clients will want to help you. If you need some posting ideas to give them please let me know at jonathan@lawrencemediagroup.com. I can send you my Ten Facebook Posting Ideas Article.
In summary Facebook can be a very strong reputation and credibility management tool that can also drive traffic to your website.
Better conversions...more traffic...now there are 400,002 and reasons!
Thank you for reading...happy rankings!
Jonathan Lawrence
Partner
Lawrence Media Group
www.lawrencemediagroup.com
214-215-6048
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1 comment:
According to me i think Social networking sites are very helpful in business. lots of companies..or should i say almost every company is using these sites for their business. these sites help in reach to more and more people.
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