Converting Visitors to Leads

A common mistake by many website owners is to spend a great deal of effort and money to generate traffic but neglect to make sure that their website can handle that traffic. So how do we make sure that our websites can convert visitors to leads. How do we reduce conversion friction? Well here are a few simple tips:

1. Make sure your phone number is prominently displayed on your site. If the purpose of your site is to generate a phone call then do not make the visitor have to search for your number. This sounds simple enough but you would be surprised how many websites make it difficult for you to contact them. What is up with this??

2. Make sure that you have a form to capture visitors. A request information or estimate form, or request consultation form is a good idea. It is good to have a low risk way for a visitor to reach you also like an Ask the Expert or Newsletter or Mailing List Sign Up or Request Buyers Guide.

3. Make sure that your website is attractive. An old, outdated and poorly designed site will stop traffic cold.

4. A site with poor and weak content is also a visitation killer. Go out of your way to build a site that is content rich and can educate the visitor about your services and why you are the best choice.

5. Make sure that you have a strong headline that tells the visitor the most important thing that you want them to know.

6. If you want the visitor to respond to you while they are on your site then you must have some type of call to action (CTA). You need to give the visitor an incentive to respond. This is marketing 101 but you would be surprised how many websites do not have a CTA.

7. Use the power of video on your website to engage the visitor and create trust. A friendly web intro by the company president helps build trust and confidence. Customer interviews are another great tool.

Converting visitors to leads is a very important part of the marketing process. I encourage everyone to look at their website from a new visitors perspective. Are you delivering the goods? Does the site offer any value or does it just sell. Is the website attractive? Is it easy to use? Is there strong content?
Does the site have a plan to convert visitors to leads?

Take a few moments and evaluate your site. Let me know if you need any help. I am happy to provide some feedback.

Regards,

Jonathan Lawrence
www.themarketingstoreusa.com