A common mistake by many website owners is to spend a great deal of effort and money to generate traffic but neglect to make sure that their website can handle that traffic. So how do we make sure that our websites can convert visitors to leads. How do we reduce conversion friction? Well here are a few simple tips:
1. Make sure your phone number is prominently displayed on your site. If the purpose of your site is to generate a phone call then do not make the visitor have to search for your number. This sounds simple enough but you would be surprised how many websites make it difficult for you to contact them. What is up with this??
2. Make sure that you have a form to capture visitors. A request information or estimate form, or request consultation form is a good idea. It is good to have a low risk way for a visitor to reach you also like an Ask the Expert or Newsletter or Mailing List Sign Up or Request Buyers Guide.
3. Make sure that your website is attractive. An old, outdated and poorly designed site will stop traffic cold.
4. A site with poor and weak content is also a visitation killer. Go out of your way to build a site that is content rich and can educate the visitor about your services and why you are the best choice.
5. Make sure that you have a strong headline that tells the visitor the most important thing that you want them to know.
6. If you want the visitor to respond to you while they are on your site then you must have some type of call to action (CTA). You need to give the visitor an incentive to respond. This is marketing 101 but you would be surprised how many websites do not have a CTA.
7. Use the power of video on your website to engage the visitor and create trust. A friendly web intro by the company president helps build trust and confidence. Customer interviews are another great tool.
Converting visitors to leads is a very important part of the marketing process. I encourage everyone to look at their website from a new visitors perspective. Are you delivering the goods? Does the site offer any value or does it just sell. Is the website attractive? Is it easy to use? Is there strong content?
Does the site have a plan to convert visitors to leads?
Take a few moments and evaluate your site. Let me know if you need any help. I am happy to provide some feedback.
Regards,
Jonathan Lawrence
www.themarketingstoreusa.com
Thursday, November 12, 2009
Friday, October 23, 2009
What is Link Building?
Link building is the process of increasing the number of websites that link to your website.
Google ranks websites higher who have good quality inbound links. Since any website can have outbound links they do not improve rankings. The goal of link building is to increase your rankings and generate more traffic to your site. On my next post I will share with you how to get links through a reciprocating links program.
Thanks,
Jonathan Lawrence
www.themarketingstoreusa.com
www.lawrencemediagroup.com
Google ranks websites higher who have good quality inbound links. Since any website can have outbound links they do not improve rankings. The goal of link building is to increase your rankings and generate more traffic to your site. On my next post I will share with you how to get links through a reciprocating links program.
Thanks,
Jonathan Lawrence
www.themarketingstoreusa.com
www.lawrencemediagroup.com
Monday, April 6, 2009
Elements of a good website!
A good website must have the following components:
1. It must be attractive and designed well providing the user with an experience that exceeds his expectations and or is consistent with his everyday experiences surfing elsewhere.
2. It must be functional, easy to use and interactive. It must be alive.
3. It must have good content that is relevant to the keywords they are using to find you, well written, that educates and informs.
4. It must have a marketing strategy – a plan that takes the visitor down the road you want him/her to go. It must have strong headlines and an easy way for people to respond.
5. It must be built properly so Search Engines will find you.
1. It must be attractive and designed well providing the user with an experience that exceeds his expectations and or is consistent with his everyday experiences surfing elsewhere.
2. It must be functional, easy to use and interactive. It must be alive.
3. It must have good content that is relevant to the keywords they are using to find you, well written, that educates and informs.
4. It must have a marketing strategy – a plan that takes the visitor down the road you want him/her to go. It must have strong headlines and an easy way for people to respond.
5. It must be built properly so Search Engines will find you.
Monday, March 2, 2009
5 Things You Should Know About On-Hold Messaging
FIVE THINGS YOU SHOULD KNOW ABOUT ON-HOLD MESSAGING
1. What you tell your caller on-hold is equally important than how it sounds. Not all on-hold companies are created equal. The on-hold program needs to create trust and confidence and clearly convey the message that your company is the best choice. Stay away from puffery and platitudes that make you sound like everyone else. In most cases you only have 20-30 seconds to tell your caller why you are better than your competitor. Make sure the on-hold company you select can produce ad copy that produces results.
2. Did you know that playing music on your telephone’s hold system is considered commercial broadcast? Did you know that it is illegal to play music, even the radio, without paying the applicable licensing and royalty fees to those writers, composers and musicians who created the music? By federal law businesses are required to pay annual royalties to play music on their hold system. You could pay a hefty penalty if you are caught not paying when you play. So when selecting an on-hold provider to produce your custom on-hold program be sure they provide in writing their music licensing policy so you are protected.
3. Think twice before you decide on how many times you should update your script throughout the year. Many customers bite off more than they can handle. Sometimes less is best. How many times you should update your on-hold program is based on how often information changes about your products and services and what kind of audience you have listening to the messages throughout the year. In other words, do you have the same customers calling in each month placing orders or are your customers only calling in once or twice a year or even less frequently? The answers to these two questions will tell you how often you should change your script throughout the year.
4. Any business regardless of size can install an on-hold marketing system at their business. Technology is available for even very small and home-based businesses to use our service. Whether you have a simple 2 line phone purchased at a local electronics store and receive only 5 callers a day or have a sophisticated business key system and receive hundreds of calls a day, an on-hold system will enhance your image and promote your services more effectively than any other medium.
5. According to a CNN survey- Without messages or music nearly 60% of business callers placed on-hold will hang up. Almost 30% of these callers won't call back. A survey by the North American Telemarketers Association reveals that callers will hold up to 3 minutes longer when hearing music with information.
Ad-Hold
www.adhold.com
Jonathan Lawrence
1-214-215-6048
1. What you tell your caller on-hold is equally important than how it sounds. Not all on-hold companies are created equal. The on-hold program needs to create trust and confidence and clearly convey the message that your company is the best choice. Stay away from puffery and platitudes that make you sound like everyone else. In most cases you only have 20-30 seconds to tell your caller why you are better than your competitor. Make sure the on-hold company you select can produce ad copy that produces results.
2. Did you know that playing music on your telephone’s hold system is considered commercial broadcast? Did you know that it is illegal to play music, even the radio, without paying the applicable licensing and royalty fees to those writers, composers and musicians who created the music? By federal law businesses are required to pay annual royalties to play music on their hold system. You could pay a hefty penalty if you are caught not paying when you play. So when selecting an on-hold provider to produce your custom on-hold program be sure they provide in writing their music licensing policy so you are protected.
3. Think twice before you decide on how many times you should update your script throughout the year. Many customers bite off more than they can handle. Sometimes less is best. How many times you should update your on-hold program is based on how often information changes about your products and services and what kind of audience you have listening to the messages throughout the year. In other words, do you have the same customers calling in each month placing orders or are your customers only calling in once or twice a year or even less frequently? The answers to these two questions will tell you how often you should change your script throughout the year.
4. Any business regardless of size can install an on-hold marketing system at their business. Technology is available for even very small and home-based businesses to use our service. Whether you have a simple 2 line phone purchased at a local electronics store and receive only 5 callers a day or have a sophisticated business key system and receive hundreds of calls a day, an on-hold system will enhance your image and promote your services more effectively than any other medium.
5. According to a CNN survey- Without messages or music nearly 60% of business callers placed on-hold will hang up. Almost 30% of these callers won't call back. A survey by the North American Telemarketers Association reveals that callers will hold up to 3 minutes longer when hearing music with information.
Ad-Hold
www.adhold.com
Jonathan Lawrence
1-214-215-6048
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Custom On-Hold Messages
Messaging On-Hold
On-Hold Telephone Messages
On-Hold Advertising
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